{"title":"Home page","description":null,"products":[{"product_id":"send-the-email-a-short-honest-field-guide","title":"Send the Email — A Short, Honest Field Guide","description":"\u003cp\u003eHow to restart a client project you've stopped answering emails about — in 48 hours, without lying about why.\u003c\/p\u003e\n\u003cp\u003eA 33-page PDF for freelancers who've gone quiet on a paid client project. It gives you a decision to make, a two-day plan, and the exact words to send — whether you're finishing the work, cutting it down, or handing it back.\u003c\/p\u003e\n\u003ch3\u003eWhat's inside\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e01 — Why You Went Quiet:\u003c\/strong\u003e how silence gets expensive, day by day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e02 — Triage: Alive, Dying, or Dead:\u003c\/strong\u003e one fifteen-minute decision — resume, renegotiate, or release.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e03 — The 48-Hour Reopen Protocol:\u003c\/strong\u003e three facts, one email, one first move, in order.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e04 — Seven Scripts, Copy \u0026amp; Send:\u003c\/strong\u003e ready-to-use messages for every stage of lateness.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e05 — The First Work Session After the Freeze.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e06 — Walking Away Cleanly:\u003c\/strong\u003e how to refund, hand off, and exit with your reputation intact.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e07 — When This Isn't the Right Tool.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePlus: \"What Good Looks Like in a Week,\" and the whole book condensed to one page.\u003c\/p\u003e\n\u003cp\u003eInstant PDF download · one-time payment · no subscription · reads on phone or desktop.\u003c\/p\u003e","brand":"Send the Email","offers":[{"title":"Default Title","offer_id":54491495792981,"sku":"STE-GUIDE-PDF","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1066\/9791\/6757\/files\/photo-hero.jpg?v=1785319872"}],"url":"https:\/\/startactin.com\/collections\/frontpage.oembed","provider":"Start the action","version":"1.0","type":"link"}